{"id":1187,"date":"2012-05-27T12:50:23","date_gmt":"2012-05-27T12:50:23","guid":{"rendered":"http:\/\/newsite.digital-cloud.co.il\/DigitalCloud\/?p=1187"},"modified":"2015-05-13T15:19:36","modified_gmt":"2015-05-13T15:19:36","slug":"%d7%94%d7%9b%d7%a0%d7%a1%d7%95%d7%aa-%d7%9e%d7%a4%d7%a8%d7%a1%d7%95%d7%9d-%d7%91%d7%90%d7%99%d7%a0%d7%98%d7%a8%d7%a0%d7%98-%d7%94%d7%9b%d7%95-%d7%90%d7%aa-%d7%aa%d7%a7%d7%a8%d7%aa-%d7%94-31-%d7%9e","status":"publish","type":"post","link":"https:\/\/digital-cloud.co.il\/DigitalCloud\/%d7%94%d7%9b%d7%a0%d7%a1%d7%95%d7%aa-%d7%9e%d7%a4%d7%a8%d7%a1%d7%95%d7%9d-%d7%91%d7%90%d7%99%d7%a0%d7%98%d7%a8%d7%a0%d7%98-%d7%94%d7%9b%d7%95-%d7%90%d7%aa-%d7%aa%d7%a7%d7%a8%d7%aa-%d7%94-31-%d7%9e\/","title":{"rendered":"\u05d4\u05db\u05e0\u05e1\u05d5\u05ea \u05de\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 \u05d4\u05db\u05d5 \u05d0\u05ea \u05ea\u05e7\u05e8\u05ea \u05d4 31 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d3\u05d5\u05dc\u05e8 \u05d1\u05e9\u05e0\u05ea 2011"},"content":{"rendered":"<h2 style=\"direction: rtl; text-align: right;\"><strong>\u05d4\u05db\u05e0\u05e1\u05d5\u05ea \u05de\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 \u05d4\u05db\u05d5 \u05d0\u05ea \u05ea\u05e7\u05e8\u05ea \u05d4 31 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d3\u05d5\u05dc\u05e8 \u05d1\u05e9\u05e0\u05ea 2011 \u05d1\u05d0\u05e8\u05d4&#8221;\u05d1. \u05e9\u05d9\u05d0 \u05d4\u05d9\u05e1\u05d8\u05d5\u05e8\u05d9 \u05d5\u05d2\u05d9\u05d3\u05d5\u05dc \u05e9\u05dc 22% \u05d1\u05d4\u05e9\u05d5\u05d5\u05d0\u05d4 \u05dc\u05e9\u05e0\u05ea 2010.<\/strong><\/h2>\n<p dir=\"rtl\" style=\"text-align: right;\" align=\"center\">Q4 2011 &#8211; \u05ea\u05d5\u05e6\u05d0\u05d5\u05ea \u05d4\u05e8\u05d1\u05e2\u05d5\u05df \u05d4\u05d8\u05d5\u05d1 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05d0\u05d9 \u05e4\u05e2\u05dd \u05e2\u05dd 9 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d3\u05d5\u05dc\u05e8, \u05d2\u05d9\u05d3\u05d5\u05dc \u05e9\u05dc 20% \u05dc\u05e2\u05d5\u05de\u05ea 2010 Q4. \u05d4\u05de\u05d5\u05d1\u05d9\u05d9\u05dc \u05de\u05e6\u05d9\u05d2 \u05e6\u05de\u05d9\u05d7\u05d4 \u05e9\u05dc 3 \u05e1\u05e4\u05e8\u05d5\u05ea \u05d1\u05d4\u05e9\u05d5\u05d5\u05d0\u05d4 \u05dc\u05e9\u05e0\u05ea 2010.<\/p>\n<p style=\"text-align: right;\"><img loading=\"lazy\" alt=\"\" src=\"http:\/\/digital-cloud.co.il\/DigitalCloud\/wp-content\/uploads\/iab1.png\" width=\"117\" height=\"117\" \/><\/p>\n<p dir=\"rtl\" style=\"text-align: right;\">\u05dc\u05e9\u05db\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d4\u05d0\u05d9\u05e0\u05d8\u05e8\u05d0\u05e7\u05d8\u05d9\u05d1\u05d9 \u05d4\u05d0\u05de\u05e8\u05d9\u05e7\u05d0\u05d9- IAB , \u05e4\u05e8\u05e1\u05de\u05d4 \u05d0\u05de\u05e9 \u05d3\u05d5&#8221;\u05d7 \u05de\u05e7\u05d9\u05e3 \u05dc\u05d4\u05db\u05e0\u05e1\u05d5\u05ea \u05de\u05ea\u05d7\u05d5\u05dd \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 \u05dc\u05e9\u05e0\u05ea 2011.<\/p>\n<p dir=\"rtl\" style=\"text-align: right;\">\u05de\u05d4\u05d3\u05d5\u05d7 \u05e2\u05d5\u05dc\u05d4 \u05db\u05d9 \u05d4\u05d4\u05db\u05e0\u05e1\u05d5\u05ea \u05d6\u05d9\u05e0\u05e7\u05d5 \u05dc\u05e0\u05e7\u05d5\u05d3\u05ea \u05e6\u05d9\u05d5\u05df \u05d2\u05d1\u05d5\u05d4\u05d4 \u05e9\u05dc 31 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d3\u05d5\u05dc\u05e8. \u05d4\u05de\u05d3\u05d5\u05d1\u05e8 \u05d1\u05d0\u05d1\u05df \u05d3\u05e8\u05da \u05d4\u05de\u05d9\u05d9\u05e6\u05d2\u05ea \u05e2\u05dc\u05d9\u05d9\u05d4 \u05e9\u05e0\u05ea\u05d9\u05ea \u05e9\u05dc 22 \u05d0\u05d7\u05d5\u05d6\u05d9\u05dd \u05d1\u05d4\u05e9\u05d5\u05d5\u05d0\u05d4 \u05dc\u05e9\u05e0\u05ea 2010, \u05db\u05e9\u05dc\u05e2\u05e6\u05de\u05d4 \u05d4\u05d9\u05ea\u05d4 \u05e9\u05e0\u05ea \u05e9\u05d9\u05d0 \u05e2\u05dd \u05d4\u05db\u05e0\u05e1\u05d5\u05ea \u05e9\u05dc 26 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d3\u05d5\u05dc\u05e8.<\/p>\n<p dir=\"rtl\" style=\"text-align: right;\">\u05d4\u05d3\u05d5&#8221;\u05d7, \u05e9\u05d4\u05d5\u05db\u05df \u05e2\u05dc \u05d9\u05d3\u05d9 PWC \u05d0\u05e8\u05d4&#8221;\u05d1 \u05d5\u05e4\u05d5\u05e8\u05e1\u05dd \u05e2&#8221;\u05d9 IAB, \u05d7\u05d5\u05e9\u05e3 \u05db\u05d9 \u05d4\u05d4\u05db\u05e0\u05e1\u05d5\u05ea \u05d4\u05e8\u05d1\u05e2\u05d5\u05df \u05d4\u05e8\u05d1\u05d9\u05e2\u05d9 \u05e9\u05dc 2011 \u05e9\u05d1\u05e8\u05d5 \u05e9\u05d9\u05d0 &#8211; \u05d4\u05d8\u05d5\u05d1 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05d0\u05d9 \u05e4\u05e2\u05dd \u05e2\u05dd \u00a09 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d3\u05d5\u05dc\u05e8, \u05e2\u05dc\u05d9\u05d9\u05d4 \u05e9\u05dc 15 \u05d0\u05d7\u05d5\u05d6\u05d9\u05dd \u05dc\u05e2\u05d5\u05de\u05ea \u05d4\u05e8\u05d1\u05e2\u05d5\u05df \u05d4\u05e9\u05dc\u05d9\u05e9\u05d9 2011, \u05d0\u05e9\u05e8 \u05d4\u05d2\u05d9\u05e2 \u05dc 7.8 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 $, \u05d5 20 \u05d0\u05d7\u05d5\u05d6\u05d9 \u05d2\u05d9\u05d3\u05d5\u05dc, \u05d1\u05d4\u05e9\u05d5\u05d5\u05d0\u05d4 \u05dc\u05e8\u05d1\u05e2\u05d5\u05df \u05d4\u05de\u05e7\u05d1\u05d9\u05dc \u05d1 2010, \u05d0\u05d6 \u05e2\u05de\u05d3\u05d5 \u05d4\u05d4\u05db\u05e0\u05e1\u05d5\u05ea \u05e2\u05dc 7.4 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 $.<\/p>\n<p dir=\"rtl\" style=\"text-align: right;\"><strong>\u05e2\u05d5\u05d3 \u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05d4\u05e2\u05d5\u05dc\u05d9\u05dd \u05de\u05d4\u05d3\u05d5\u05d7:<\/strong><\/p>\n<ul style=\"text-align: right;\">\n<li>\u05ea\u05d7\u05d5\u05dd \u05d4\u05de\u05d5\u05d1\u05d9\u05d9\u05dc \u05d7\u05d5\u05d5\u05d4 \u05d0\u05ea \u05d4\u05d2\u05d9\u05d3\u05d5\u05dc \u05d4\u05de\u05d4\u05d9\u05e8 \u05de\u05db\u05dc \u05d4\u05e7\u05d8\u05d2\u05d5\u05e8\u05d9\u05d5\u05ea \u2013 \u05d2\u05d9\u05d3\u05d5\u05dc \u05e9\u05dc 3 \u05e1\u05e4\u05e8\u05d5\u05ea \u2013 149%,\u00a0\u05de 0.6 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d1 2010, \u05dc 1.6 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d1 2011.<\/li>\n<li>\u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05d5\u05d9\u05d3\u05d0\u05d5 \u05d4\u05e8\u05d0\u05d4 \u05d2\u05d9\u05d3\u05d5\u05dc \u05de\u05e8\u05e9\u05d9\u05dd \u05e9\u05dc 29% \u05e2\u05dd 1.8 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d3\u05d5\u05dc\u05e8 \u05d4\u05db\u05e0\u05e1\u05d5\u05ea \u05d1\u05e9\u05e0\u05ea 2011 \u05dc\u05e2\u05d5\u05de\u05ea 1.4 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d1 2010.<\/li>\n<li>\u05d4\u05db\u05e0\u05e1\u05d5\u05ea \u05ea\u05d7\u05d5\u05dd \u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05de\u05e0\u05d5\u05e2\u05d9 \u05d4\u05d7\u05d9\u05e4\u05d5\u05e9 \u05d1 2011 \u05d4\u05e1\u05ea\u05db\u05de\u05d5 \u05d1 14.8 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3, \u05d2\u05d9\u05d3\u05d5\u05dc \u05e9\u05dc \u05db\u05de\u05e2\u05d8 27% \u05de 11.7 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d1 2010.<\/li>\n<li>\u05d4\u05db\u05e0\u05e1\u05d5\u05ea \u05de\u05e4\u05e8\u05e1\u05d5\u05dd \u05d3\u05d9\u05e1\u05e4\u05dc\u05d9\u05d9 \u05d4\u05e1\u05ea\u05db\u05de\u05d5 \u05d1 11.1 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d4\u05de\u05d4\u05d5\u05d5\u05d9\u05dd 35% \u05de\u05db\u05dc\u05dc \u05d4\u05d4\u05db\u05e0\u05e1\u05d5\u05ea \u05d1 2011 , \u05d2\u05d9\u05d3\u05d5\u05dc \u05e9\u05dc 15% \u05de 9.6 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 \u05d1 2010.<\/li>\n<li>\u05ea\u05d7\u05d5\u05dd \u05d4\u05e7\u05de\u05e2\u05d5\u05e0\u05d0\u05d9\u05d5\u05ea \u05de\u05de\u05e9\u05d9\u05da \u05dc\u05d9\u05d9\u05e6\u05d2 \u05d0\u05ea \u05d4\u05e7\u05d8\u05d2\u05d5\u05e8\u05d9\u05d4 \u05d4\u05d2\u05d3\u05d5\u05dc\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05d1\u05d4\u05d5\u05e6\u05d0\u05d5\u05ea \u05e4\u05e8\u05e1\u05d5\u05dd \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8, 22% \u05d1\u05e9\u05e0\u05ea 2011, \u05d0\u05d5 7.1 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 $, \u05dc\u05e2\u05d5\u05de\u05ea 21% (5.5 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 $) \u05e9\u05d3\u05d5\u05d5\u05d7 \u05d1\u05e9\u05e0\u05ea 2010.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<div>\n<p dir=\"rtl\" style=\"text-align: right;\">&#8220;\u05d6\u05d4\u05d5 \u05e8\u05d2\u05e2 \u05d4\u05d9\u05e1\u05d8\u05d5\u05e8\u05d9, \u05e2\u05dd \u05d4\u05d9\u05e9\u05d2 \u05de\u05e8\u05e9\u05d9\u05dd \u05d1\u05de\u05d9\u05d5\u05d7\u05d3 \u05dc\u05ea\u05d7\u05d5\u05dd \u05d4\u05de\u05d5\u05d1\u05d9\u05d9\u05dc, \u05d4\u05de\u05e2\u05d9\u05d3 \u05e2\u05dc \u05de\u05d5\u05d3\u05e2\u05d5\u05ea \u05d2\u05d5\u05d1\u05e8\u05ea \u05d5\u05d4\u05d5\u05dc\u05db\u05ea \u05e9\u05dc \u05d4\u05de\u05e4\u05e8\u05e1\u05de\u05d9\u05dd \u05d5\u05d4\u05d1\u05e0\u05d4 \u05db\u05d9 \u05d1\u05db\u05d3\u05d9 \u05dc\u05d4\u05d2\u05d9\u05e2 \u05dc\u05e6\u05e8\u05db\u05e0\u05d9\u05dd \u05e2\u05dc\u05d9\u05d4\u05dd \u05dc\u05d4\u05d9\u05d5\u05ea \u05d1\u05de\u05e7\u05d5\u05dd \u05e9\u05d4\u05dd \u05e0\u05de\u05e6\u05d0\u05d9\u05dd \u05d5\u05de\u05d1\u05dc\u05d9\u05dd \u05d0\u05ea \u05d6\u05de\u05e0\u05dd \u2013 \u05d1\u05de\u05d3\u05d9\u05d4 \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9\u05ea&#8221;, \u05d0\u05d5\u05de\u05e8 \u05e8\u05e0\u05d3\u05dc \u05e8\u05d5\u05d8\u05e0\u05d1\u05e8\u05d2, \u05e0\u05e9\u05d9\u05d0 \u05d5\u05de\u05e0\u05db&#8221;\u05dc IAB.<\/p>\n<p dir=\"rtl\" style=\"text-align: right;\">&#8220;\u05e2\u05dd \u05d7\u05e6\u05d9\u05d9\u05ea \u05de\u05d7\u05e1\u05d5\u05dd \u05d4 30 \u05de\u05d9\u05dc\u05d9\u05d0\u05e8\u05d3 $, \u05ea\u05e2\u05e9\u05d9\u05d9\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd \u05d4\u05d0\u05d9\u05e0\u05d8\u05e8\u05d0\u05e7\u05d8\u05d9\u05d1\u05d9 \u05de\u05d0\u05e9\u05e8\u05ea \u05d0\u05ea \u05de\u05e7\u05d5\u05de\u05d4 \u05d4\u05de\u05e8\u05db\u05d6\u05d9 \u05d1\u05e2\u05d5\u05d2\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd. \u05ea\u05d7\u05d5\u05dd \u05d4\u05d7\u05d9\u05e4\u05d5\u05e9, \u05d4\u05d5\u05d9\u05d3\u05d0\u05d5, \u05d4\u05d3\u05d9\u05e1\u05e4\u05dc\u05d9\u05d9, \u05de\u05e1\u05e4\u05e7 \u05e9\u05e4\u05e2 \u05e9\u05dc \u05d4\u05d6\u05d3\u05de\u05e0\u05d5\u05d9\u05d5\u05ea \u05e2\u05d1\u05d5\u05e8 \u05de\u05d5\u05ea\u05d2\u05d9\u05dd \u05d5\u05e6\u05e8\u05db\u05e0\u05d9\u05dd. \u05e2\u05dd \u05d4\u05ea\u05e4\u05e9\u05d8\u05d5\u05ea \u05d4\u05d8\u05dc\u05e4\u05d5\u05e0\u05d9\u05dd \u05d4\u05d7\u05db\u05de\u05d9\u05dd \u05d5\u05d4\u05d8\u05d1\u05dc\u05d8\u05d9\u05dd, \u05e1\u05d1\u05d9\u05e8 \u05dc\u05d4\u05e0\u05d9\u05d7 \u05db\u05d9 \u05d4\u05d2\u05d9\u05d3\u05d5\u05dc \u05d4\u05e2\u05e6\u05d5\u05dd \u05d1\u05ea\u05d7\u05d5\u05dd \u05d4\u05de\u05d5\u05d1\u05d9\u05d9\u05dc \u05d9\u05de\u05e9\u05d9\u05da \u05dc\u05e6\u05de\u05d5\u05d7 \u05d5\u05d9\u05d4\u05e4\u05d5\u05da \u05dc\u05d4\u05d9\u05d5\u05ea \u05e7\u05e8\u05d9\u05d8\u05d9 \u05d9\u05d5\u05ea\u05e8 \u05d1\u05de\u05e2\u05e8\u05da \u05d4\u05e9\u05d9\u05d5\u05d5\u05e7\u05d9. &#8220;<\/p>\n<p dir=\"rtl\" style=\"text-align: right;\">\u05dc\u05e9\u05db\u05ea \u05d4\u05e4\u05e8\u05e1\u05d5\u05dd 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